that's according to research from the university of montreal which i believe is in canada which studied 500 kids at three points in their lives, 10, 12 and 14. tracking their consumption of alcohol, marijuana and hard drugs like cocaine and fun dip, scientists found the more popular a child and their friends were, the more they consumed. so what does this mean? it means i'm board. but also it explains one researcher, quote, teenagers don't consume to belong to the group. they do it to remain well liked. you know another way to remain well liked without doing drugs? do this. >> air guitar with a wood hose in front of a wood pile. classic. does this mean that cool kids in school -- this is the way i look at it. if are you cool in school you are doing drugs, but you always end up being the drugged out loser who hangs out around afterwards because you didn't study. >> exactly, but you have a built in client base to sell drugs. >> kind of like you have made yourself into a capitalist. >> exactly. but the study that says kids who do drugs are troubled kids or whatever. is it really worth it?